Wednesday, September 23, 2009

about THE.

In my most recent piece THE, my process began with choosing letters and then their fonts. I'm in love with the use of curves. The majority of fonts that i picked have a playful, loose, curvy style. The first font i took an interest in was Comic Sans ms. It was chosen for the lower case e placed in the bottom left corner. My second font was similar to Comic Sans but it's called Courier. I liked the hook it gave my lower case t, my second largest letter. The last font i chose was for my upper case T, adobe garamond pro. This style doesn't consist of curves. It's much more formal and sharp. I believed my design needed some diversity. The last and boldest letter was designed through the organization of the negative space from my previous letters. The letter wasn't one i picked for this piece but it formed it's self after placing some letters down and shading in their counter forms. This happy little accident turned out being the focus and emphasis of my work.
After completing the organization and placement of each letter, i took copies of some and their counter forms and continued to play with them until i felt comfortable with the composition. I added onto my initial design and created two different works. I found that the one currently on my blog was more pleasing and interesting than the other. The flow of my design works pretty well. Your eye follows one letter to the next rather than my previous work and the chaos that was within it. In THE, the viewer locks onto the H at first and then moves to the lower case t and e. Then eventually follows around the cut up letters placed within the H's counter form. I also feel that i have balanced out my piece by creating a larger white form opposite of the couple other smaller forms. Nothing feels over weighted or makes me feel uneasy about a specific area. I believe i have also accomplished the contrast required to make everything identifiable. The last element i used in my design is repetition. By repeating the sliced letter pieces throughout the work the viewer identifies and unknowingly follows the lines. The repetition in THE also contributes to flow of the work.

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