Modernism/ Modern Movement/ New York School

- less structured
- manipulate visual form into its symbolic essence

International Typographic Style

- grid format
- asymmetrical organization
- use of Sans-Serif

Art Deco

-straight lines
- flat shapes
- influenced by machine aesthetics

Constructivism

- organization of abstract, geometrical elements
- flat, simple
- use of negative space as part of the design

Bauhaus

- form follows function
- uses shape forms in the entire piece.

art nouveau

- use of curves
- lots of stylized plants

bcc catalog 2

about bcc general catalog

The composition i designed for the BCC General Catalog was developed to show Broome's beautiful landscape along with the architecture of the inside of our buildings and the students who come here. My design for this catalog consists of everyday students walking to their classes through BCC's AT building. I took two different images and a copied a section of one of the images to create the back ground picture. I cut them up and matched them together as best as i could. This building consists of a lot of angles. I used them to my advantage by placing them in a way to benefit from the rule of thirds. My emphasis in the whole design would be the words General Catalog. The words are easier to spot and pull in your attention because they are brighter than the back ground, which gives the piece more contrast. By using the rule of thirds it also helped me balance the image. The darker bar like parts are restricted to the upper and bottom of the piece wile the brightest part of the background image is in the center, keeping everything even and allowing the viewer to look at the whole piece rather than just a section of it. Flow is also presented in my design for the BCC general catalog. The viewer Follows the (General Catalog) words to the logo in the upper right, then you eye jumps to the people and windows because of their brightness and final stops at the (This is your college). The colors i chose for this catalog are mostly neutrals. Yellow in used in the banner is reused in the Texts.
This is to keep balanced in the piece but also pull out areas of emphasis.

bcc general catilogue