fixed chocolate

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my essay for "The History of Chocolate" is the first comment under the picture :)

historical poster; chocolate :)

chocolate thumb nails

chocolate poster rough

Modernism/ Modern Movement/ New York School

- less structured
- manipulate visual form into its symbolic essence

International Typographic Style

- grid format
- asymmetrical organization
- use of Sans-Serif

Art Deco

-straight lines
- flat shapes
- influenced by machine aesthetics

Constructivism

- organization of abstract, geometrical elements
- flat, simple
- use of negative space as part of the design

Bauhaus

- form follows function
- uses shape forms in the entire piece.

art nouveau

- use of curves
- lots of stylized plants

bcc catalog 2

about bcc general catalog

The composition i designed for the BCC General Catalog was developed to show Broome's beautiful landscape along with the architecture of the inside of our buildings and the students who come here. My design for this catalog consists of everyday students walking to their classes through BCC's AT building. I took two different images and a copied a section of one of the images to create the back ground picture. I cut them up and matched them together as best as i could. This building consists of a lot of angles. I used them to my advantage by placing them in a way to benefit from the rule of thirds. My emphasis in the whole design would be the words General Catalog. The words are easier to spot and pull in your attention because they are brighter than the back ground, which gives the piece more contrast. By using the rule of thirds it also helped me balance the image. The darker bar like parts are restricted to the upper and bottom of the piece wile the brightest part of the background image is in the center, keeping everything even and allowing the viewer to look at the whole piece rather than just a section of it. Flow is also presented in my design for the BCC general catalog. The viewer Follows the (General Catalog) words to the logo in the upper right, then you eye jumps to the people and windows because of their brightness and final stops at the (This is your college). The colors i chose for this catalog are mostly neutrals. Yellow in used in the banner is reused in the Texts.
This is to keep balanced in the piece but also pull out areas of emphasis.

bcc general catilogue

rough BCC catalog

BCC sketches for Catalogue Design

about THE.

In my most recent piece THE, my process began with choosing letters and then their fonts. I'm in love with the use of curves. The majority of fonts that i picked have a playful, loose, curvy style. The first font i took an interest in was Comic Sans ms. It was chosen for the lower case e placed in the bottom left corner. My second font was similar to Comic Sans but it's called Courier. I liked the hook it gave my lower case t, my second largest letter. The last font i chose was for my upper case T, adobe garamond pro. This style doesn't consist of curves. It's much more formal and sharp. I believed my design needed some diversity. The last and boldest letter was designed through the organization of the negative space from my previous letters. The letter wasn't one i picked for this piece but it formed it's self after placing some letters down and shading in their counter forms. This happy little accident turned out being the focus and emphasis of my work.
After completing the organization and placement of each letter, i took copies of some and their counter forms and continued to play with them until i felt comfortable with the composition. I added onto my initial design and created two different works. I found that the one currently on my blog was more pleasing and interesting than the other. The flow of my design works pretty well. Your eye follows one letter to the next rather than my previous work and the chaos that was within it. In THE, the viewer locks onto the H at first and then moves to the lower case t and e. Then eventually follows around the cut up letters placed within the H's counter form. I also feel that i have balanced out my piece by creating a larger white form opposite of the couple other smaller forms. Nothing feels over weighted or makes me feel uneasy about a specific area. I believe i have also accomplished the contrast required to make everything identifiable. The last element i used in my design is repetition. By repeating the sliced letter pieces throughout the work the viewer identifies and unknowingly follows the lines. The repetition in THE also contributes to flow of the work.

mini sketches.

The start.

The.

Emphasis, balance and flow.